OLEH HEBEL & Co
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WORK / SELECTED EXPERIENCE + THE 2022 COLLECTION

Interfaces. Identities.
One coherent system.

Twelve projects across product design, education, application UX, service websites, branding and packaging. Different briefs. The same attention to clarity, hierarchy and consistency.

BRAYN ↗

User Experience Designer / Product Designer

Led product design across web and mobile experiences: product discovery, user flows, high-fidelity UI, design systems and implementation support. Worked with product and engineering to turn business requirements into clear, scalable interfaces and keep the product experience consistent as it evolved.

Neoversity ↗

Course Author / Lecturer — Interaction Design & AI

Created and taught a master’s-level course on physical user interfaces and AI-driven interaction. Built the curriculum, lectures and practical work around sensors, voice, computer vision, microcontrollers, prototyping, interaction states, privacy, ethics and fail-safe behaviour.

03 / Application UI / UX

Dashboarder

Make a working day easier to read.

An activity-monitoring application needs to connect people, dates and screenshots without burying the task in controls. I designed a focused worker list and a visual timeline, with supporting screens for sign-in, adding team members and editing profiles.

Figma interface · Activity timeline · Account screens

Dashboarder activity dashboard on a laptop and phone
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Dashboarder — application ui / ux, project overviewDashboarder — application ui / ux, design application 2Dashboarder — application ui / ux, design application 3

04 / Hospitality identity

Trä

Bring the calm of the forest into the brand.

A Scandinavian spa brief called for a restrained identity rooted in nature. I paired a compact tree-inspired symbol with a wood-toned palette, then carried the identity into stationery, printed materials and textiles.

Logo · Colour system · Print and textile applications

Trä spa brand signage beside a forest pool and timber lodge
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Trä — hospitality identity, project overviewTrä — hospitality identity, design application 2Trä — hospitality identity, design application 3Trä — hospitality identity, design application 4Trä — hospitality identity, design application 5Trä — hospitality identity, design application 6

05 / Food delivery identity

Yads

Make freshness recognisable at a glance.

For a fresh-vegetable delivery brand, I built a green-led identity with a friendly wordmark and a family of simple graphic symbols. The same visual language extends across takeaway packaging, bags, tape, stationery and outdoor advertising.

Logo · Graphic language · Packaging · Brand applications

Yads green vegetable delivery logo on a canvas tote bag
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Yads — food delivery identity, project overviewYads — food delivery identity, design application 2Yads — food delivery identity, design application 3Yads — food delivery identity, design application 4Yads — food delivery identity, design application 5Yads — food delivery identity, design application 6Yads — food delivery identity, design application 7Yads — food delivery identity, design application 8

06 / Software identity

ERP. Smartproject

Give a technical product a memorable face.

The brief was an identity for ERP project-management software serving engineering companies. I developed a thinking-inspired emblem and applied it to presentation materials and stationery, giving the software a distinctive visual signature.

Logo · Visual identity · Stationery

ERP Smartproject glowing logo inside a glass head with prismatic light
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ERP. Smartproject — software identity, project overviewERP. Smartproject — software identity, design application 2ERP. Smartproject — software identity, design application 3

07 / Nutrition branding & packaging

Thrive Well

One identity. A clearly organised product range.

A nutrition brand needed a distinctive wordmark and straightforward packaging. I customised the lettering and built a colour-coded packaging direction across boxes, bottles and pouches, keeping the brand consistent while separating product types.

Custom wordmark · Packaging system · Brand applications

Thrive Well nutrition packaging in red, navy and green pouches
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Thrive Well — nutrition branding & packaging, project overviewThrive Well — nutrition branding & packaging, design application 2Thrive Well — nutrition branding & packaging, design application 3Thrive Well — nutrition branding & packaging, design application 4Thrive Well — nutrition branding & packaging, design application 5Thrive Well — nutrition branding & packaging, design application 6Thrive Well — nutrition branding & packaging, design application 7Thrive Well — nutrition branding & packaging, design application 8Thrive Well — nutrition branding & packaging, design application 9

08 / Interiors identity

Maison

Let the materials lead.

For an Australian flooring-company brief, I developed a refined typographic identity with a neutral palette. The wordmark anchors stationery, architectural imagery and physical touchpoints without competing with the materials on display.

Custom wordmark · Colour palette · Print applications

Maison wordmark on a black door tag against terracotta panels
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Maison — interiors identity, project overviewMaison — interiors identity, design application 2Maison — interiors identity, design application 3Maison — interiors identity, design application 4Maison — interiors identity, design application 5Maison — interiors identity, design application 6

09 / Real estate identity

Muse

Build recognition from a single architectural shape.

The real-estate brief required a house symbol that could work across print, promotion and the web. I developed an angular architectural mark, paired it with a black-and-yellow palette and extended the system into signage and stationery.

Logo · Visual system · Signage · Stationery

Muse architectural logo on a textured concrete wall
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Muse — real estate identity, project overviewMuse — real estate identity, design application 2Muse — real estate identity, design application 3Muse — real estate identity, design application 4

10 / Farm identity refresh

Autumn Hills

Keep the heritage. Clarify the identity.

The task was to refresh an established farm identity while preserving continuity with its earlier logo. I combined distinctive lettering with a simple emblem and a compact colour system, shown across logo variations and apparel.

Logo refresh · Colour variations · Apparel application

Autumn Hills farm identity stamped on a wooden apple crate
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Autumn Hills — farm identity refresh, project overviewAutumn Hills — farm identity refresh, design application 2

11 / Service website UI / UX

Mentorium / Lingidoo

Turn a long service page into a clear next step.

This Figma website design brings language services into a structured page: services, reassurance, an ordering sequence and contact options. The portfolio names the project Mentorium; the interface presents Lingidoo, the translation service operated by Mentorium GmbH.

Figma website design · Content hierarchy · Ordering flow

Mentorium Lingidoo translation service website on a laptop
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Mentorium / Lingidoo — service website ui / ux, project overview

12 / Brand identity

FuelUp

Give the name its own energy.

A compact, stacked wordmark turns the idea of refuelling into a bold visual identity. I explored its application across bottles, apparel and everyday merchandise, using a bright blue palette and strong typographic contrast.

Wordmark · Colour direction · Merchandise applications

FuelUp stacked wordmark on water bottles surrounded by ice
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FuelUp — brand identity, project overviewFuelUp — brand identity, design application 2FuelUp — brand identity, design application 3FuelUp — brand identity, design application 4

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